Jerry Tzeng

Featured in this portfolio selection are key visual development pieces from a series of unreleased games and animation projects. Each piece represents a crucial phase of the creative process, where conceptual visions were transformed into tangible art and design elements. These artworks showcase a blend of innovative design choices and artistic foresight, aiming to set a distinctive tone and atmosphere for each project.

Spanning various genres and themes, these visuals were crafted to align with specific creative visions, emphasizing unique character designs, expansive environments, and intricate details that define the world-building process. The collection highlights my ability to adapt and innovate across different styles and narratives, pushing the boundaries of traditional visual expectations.

During my time at Applovin, I was placed to art direct a few games. This was one of them that I was heavy involved and shaping the art style and visual design aesthetics for a strategic life simulation game (SLG) with a captivating medieval fantasy theme, targeted at a mass market audience. My responsibilities encompassed the entire visual development process, from conceptualization to final execution, ensuring the game's aesthetics were not only visually engaging but also thematically consistent.

Working in close collaboration with an overseas game studio, I bridged cultural and creative gaps to foster a unified vision. This partnership was crucial as it combined diverse perspectives and expertise, enhancing the richness of the game's visual and narrative elements. Together, we developed a game world replete with mythical creatures, ancient fortresses, and enchanted landscapes, designed to immerse players in a fantastical medieval experience.

My focus was on creating visuals that were not just beautiful but also functional, enhancing the game's strategic elements and improving user interaction. The art style was carefully crafted to appeal to a broad audience, combining classic fantasy motifs with modern design principles to produce a fresh, accessible aesthetic.

As the Studio Art Director for this project, I spearheaded the development of a distinctive art style and visual design aesthetics for our innovative match-3 game. My role involved creatively blending various artistic elements to forge a unique visual identity that sets our game apart in a competitive market. I helped art direct and crafted the game's color palette, character designs, and environmental settings to enhance user engagement and ensure a visually captivating experience.

Collaborating closely with the art and design teams, I focused on ensuring that every visual component—from the texture of the game assets to the animations of game interactions—was not only aesthetically pleasing but also supportive of intuitive gameplay. My approach was holistic, considering the impact of visuals on the player's emotional connection to the game.

I had the opportunity to serve as Art Director and consultant for a startup game studio with a mission to create a multi-genre game on an AI platform. I contributed to the early concept art, helping to build the foundational blueprint and develop pitch decks to drive the project's vision forward.